![]() When done effectively, your audience should clearly see why your perspective is justified and necessary. Arete is organizing your argument step by step so it guides the audience through your train of thought. 2Įstablishing that your message is based on good moral intent and sound reasoning builds ethos in your writing. Use of concrete examples to support your written argument and additional authoritative third-party sources also lends phronesis to your work. This component of ethos demonstrates your intelligence and mastery of a subject matter.įor example, phronesis can include having firsthand experience that gives your opinion or perspective legitimacy, or you might have earned a doctorate degree in a particular topic lending your knowledge credibility. ![]() The three components of ethosĪristotle breaks down a successful ethical appeal using three parts, all of which come together to establish the author as a trustworthy expert: 1 Conversely, logos bolsters ethos by presenting claims and evidence clearly and rationally.Īppealing to an audience’s kairos means that in addition to a balance of all three modes mentioned above, you’re using current circumstances and timeliness-such as an event, trend, or political movement, to bolster your argument. Strong persuasive writing balances all rhetorical appeals.įor example, appealing to your audience’s pathos using purposeful diction and anecdotes helps them better relate to your words and ideas through shared experiences. ![]() Kairos uses situational context and timeliness as a rhetorical strategy.Īlthough appealing to a reader’s ethos sets you up as an authoritative source of information, relying on it exclusively can make your message seem biased or dismissive. Logos strives to appeal to the reader’s logic while pathos appeals to an audience’s emotions. In his work, Aristotle discusses ethos, in addition to the other rhetorical appeals: logos, pathos -and the sometimes-forgotten kairos. This method of persuasion was first described in On Rhetoric by the Greek philosopher Aristotle. Authors achieve ethos in their writing by demonstrating that they are a trustworthy source of accurate information. Grammarly helps you communicate confidently Write with Grammarly What is ethos?Įthos, an ancient Greek word meaning “character,” is a rhetorical or written technique that appeals to an audience or reader’s ethics.
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